Academic Partners & Registered Accreditation Units
📢 马来西亚人力资源部技能发展局(JPK)认证 · 专业技能证书课程
在数字化经济高速发展的今天,企业对数字营销专业人才的需求日益增长。本课程专为在职三年以上的职场人士设计,通过40小时的密集实战训练,助你掌握行业领先的数字营销策略,并取得政府认证的专业技能证书,为职业发展增添权威背书。
✅ 官方认证——马来西亚人力资源部技能发展局(JPK)批准,行业认可的专业技能证书
✅ 实战导向——采用案例分析、实战演练与项目作业,确保学以致用
✅ 核心技能掌握——涵盖社交媒体营销、内容营销、SEO、SEM、数据分析等关键领域
✅ 高效学习模式——40小时密集培训,系统性提升营销实战能力
✅ 职业竞争力提升——证书可作为职业晋升、求职加分项,提高市场认可度
📌 适合人群:
✔️ 具有三年以上工作经验,希望提升数字营销技能的职场人士
✔️ 市场营销、品牌推广、企业管理等相关领域的专业人士
✔️ 计划转型或希望拓展数字营销能力的从业者
📅 招生进行中,名额有限!
🎯 立即报名,掌握前沿数字营销技能,迈向职业新高度!
📩 获取详细课程信息,请联系我们!
📣 想在数字营销领域脱颖而出?想让你的职业生涯更上一层楼? 机会来了!
🔥 马来西亚人力资源部技能发展局(JPK)认证 🔥
🎯 40小时密集实战训练 + 政府认证考试
💡 适合在职3年以上的职场精英,助你掌握营销必杀技!
💻 课程亮点:
✅ 100% 实战作业,学了马上用!
✅ 掌握最新数字营销趋势,社交媒体广告、内容营销、SEO、数据分析全方位覆盖!
✅ 权威认证,提升你的职场竞争力!
✅ 导师全程指导,不只是学理论,而是学会“如何实战操作”!
📅 限时招生中!错过就要等下一期!
🚀 马上报名,让你的职业生涯突破新高度!
📩 立即私信我们,获取更多课程详情! 🔥
1. Introduction
1.1. Occupation Overview
Digital marketing is the strategy and processes that connect businesses with their
audiences across digital channels. Digital refers to a number of different channels,
all used to uniquely engage audiences and tackle various goals of the conversion
funnel. The digital channels include display, search, mobile, social, and video.
Digital marketing encompasses all marketing efforts that use electronic devices and
the internet. Businesses leverage digital channels such as search engines, social
media, email, and other websites to connect with current and prospective customers.
Digital marketing helps businesses reach specific audiences more effectively than
through traditional methods and target the prospects who are most likely to buy the
product or service. Additionally, it is often more cost-effective than traditional
advertising, and enables businesses to measure success on a daily basis or as required.
Digital marketing consists of several main areas or categories namely social media
marketing, search engine optimisation, search engine marketing, e-commerce
marketing, mobile marketing and email marketing.
As of January 2021, with a population of 32.57 million, there are 27.43 million
internet users, 28 million active social media users, 30.00 million mobile connections
in Malaysia with an internet penetration rate of 84.2%1
. Malaysia is one of the key
players when it comes to the growth of the digital marketing scene in Southeast Asia.
With digital marketing now an integral part of any industry, the need for
professionals with digital skills has become a priority for most businesses. Due to
the changeable and fast-paced nature of the digital marketing sector the role is
challenging but rewarding.
Marketing can be performed offline or through digital channels. Offline marketing
is the process of selling products or goods through offline channels like print ads,
telemarketing. This NOSS focuses on online digital marketing only. Nevertheless,
both types of marketing can be used to optimise business performance.
1.1. 职业概述
数字营销是一种战略和流程,它通过数字渠道将企业与目标受众连接起来。数字营销涵盖多个不同的渠道,每个渠道都用于独特地吸引受众,并满足转化漏斗的不同目标。这些数字渠道包括展示广告、搜索引擎、移动端、社交媒体和视频等。
数字营销涵盖所有使用电子设备和互联网进行的营销活动。企业通过搜索引擎、社交媒体、电子邮件及其他网站等数字渠道,与现有客户和潜在客户建立联系。与传统营销方式相比,数字营销能够更有效地触及特定受众,并精准锁定最有可能购买产品或服务的潜在客户。此外,数字营销通常比传统广告更具成本效益,并且能够按日或按需衡量营销成效。
数字营销主要由多个核心领域组成,包括社交媒体营销、搜索引擎优化(SEO)、搜索引擎营销(SEM)、电子商务营销、移动营销和电子邮件营销等。
截至2021年1月,马来西亚总人口约3,257万,其中互联网用户达2,743万,社交媒体活跃用户2,800万,移动设备连接数3,000万,互联网普及率高达**84.2%**¹。马来西亚是东南亚数字营销行业增长的重要参与者之一。
随着数字营销成为各行业不可或缺的一部分,拥有数字营销技能的专业人才已成为大多数企业的优先需求。由于数字营销行业的变化迅速且充满挑战,该职业不仅富有挑战性,同时也极具回报价值。
营销活动可以通过线下或数字渠道进行。线下营销是指通过传统渠道(如印刷广告、电话营销等)进行产品或服务推广。本NOSS(国家职业技能标准)专注于在线数字营销,但在实际应用中,线上与线下营销的结合可以进一步优化企业绩效。